Indie Content Creator: Richie Le's Sneaky Style
Sneakers have always been the primary symbol for athletics. Whether it’s running, training or sports, the greatness of this item always goes hand in hand with a recognizable athlete that inspires its audience. By entering the fashion world, sneakers have given high heels a run for its money by transcending into something bigger than just a sport need. Richie Le’s surprising take on this topic in the digital platform community is what makes his content pristine.
Richie Le’s fascination with sneakers is a stand out as soon as you decide to enter his channel. Le’s content covers topics that range from sneaker collections to sneaker battles with fellow content creators. He also shares his knowledge of sneaker collecting by giving tips to his audience on how to resell or even what their favorite brands can say about themselves. Le also focuses on creating various discussion videos with his team, where they talk about vintage clothing, comebacks of old trends, style tips, and unboxing new products.
In other videos, Le presents an interesting twist to the daily “vlogs” that audiences are used to seeing on YouTube. The format of the videos consists of a varied breakdown that strays away from the typical day at work episode by including sponsorships, outfit of the day around the office, the promotion of new pieces of his collection, and a Q&A portion towards the end of the video. You also receive a glimpse of how Le and his team record future episodes and podcasts in their own space.
The execution of the videos are very professional with great editing and inserts of related pictures, sound effects, or videos that compliment Le’s content. The channel currently counts with 735 videos that can last from 10 to 25 minutes depending on the subject. The platform was launched on September 3, 2013 and all videos have no less than 144k views.
Le’s aim to create his platform in order to inspire and entertain audience members has certainly paid off, with the platform currently holding 1.06 million subscribers. His brand has also grown outside of the YouTube community with Le having a strong following in other social media platforms. Instagram and Twitter currently count with 161k and 25.9k followers respectively.
This has prompted various collaborations that are showcased throughout Le’s social media community. Companies like Helix, Statefarm, WeWork, and Sour Patch, among others, have all been featured as sponsorships for this content creator based in Seattle. He was also featured as a basketball player in the NBA Live video game released in 2019.
His interest in style has also led to his own contributions to the fashion world by launching the Richie Le Collection. The content creator is involved in all aspects of his collection by working hand in hand with several business partners, including the LA based brand Kill The Hype, in selecting different styles for men that can range from hoodies to cargo pants. The brand has proven to be successful, as most of the limited items are sold out in the online store in a matter of minutes.
With a variety of videos that showcase team effort to spread facts while keeping an audience engaged, Le has proven to be a fresh approach to the YouTube ways. With his inventive content it won’t matter if you are a “sneakerhead” or searching for ways to up your game in the fashion world for his content to grab your attention. Some might even say, in good old “sneakerhead” slang, that this channel might just be the G.O.A.T in the content creator spectrum.
