Indie Content Creator: Kevin Curry’s lifestyle inspiration

Throughout the years the concept of fitness has evolved into a more complex topic. By becoming a combination of exercise, healthy meals, and wellness this field has branched out of its initial thoughts of only accomplishing a great body. Kevin Curry succeeds in balancing all of these elements with his brand in the digital platform community.

Curry presents a hefty collection of homemade recipes that will surely peak your attention as soon as you enter his brand called Fit Men Cook. These can range from simple to more complex meals that are both healthy and budget-friendly in order to accompany a healthy lifestyle. This marks the most interesting aspect of Curry’s brand, as the ongoing lists of recipes seem to be everlasting.

His videos can last 2 to 30 minutes due to Curry exploring other topics with his videos that don’t stray away from the channel’s purpose. This includes our content creator sharing travel vlogs and incorporating guests to expand the contributions and different aspects of meals that shape up his brand. Other videos include interviews, opinions on different topics, and some unboxing of products related to Curry’s content.

In what can be considered his most relatable chronicle, Curry also opens up in various videos where he discusses his journey in overcoming his struggle with depression and suicide before making it big in the digital platform community. This helps our content creator in incorporating a wellness aspect that ties in well with the main concept of creating healthy meals. It also becomes a quality that helps humanize the fitness stereotype in going further than just using it as a way to look good.

The execution of Curry’s videos is professional with a simplistic aspect in terms of editing and interactive additions for his community. This is accompanied by the incorporation of different camera angles that showcases the creation of each recipe very well. It also helps present Curry’s interaction with his cameraman Jesse, which adds a nice welcoming element to his content.

Fit Men Cook created its YouTube platform in August 2012 and launched its first video in February 2013. With its impressive growth in both content and audience, Curry has reached over 568,000 subscribers and no less than 134,000 views in his videos. This has prompted his brand to expand into other ventures and platforms that have resonated with Curry’s mission.

This includes features in various magazine and media outlets including Men’s Health, The Today Show, Live with Kelly, The Huffington Post, and Buzzfeed. The project has also branched out with its app and a meal prep app for both iPhones and Android brands, as well as its website that includes recipes, videos, and travel/fitness tips as an extension of Curry’s main platform. Other social media platforms including Facebook, Instagram, and Twitter have also been added to the mix in the contribution of the brand’s growing audience.

It has also prompted Curry to publish a book under the same name, which includes over 100 meal prep recipes for men and women. The work has been met with praise from both critics and audiences for also being a guide to a more healthy lifestyle. Released in December 2018 the publication was included in companies such as Amazon, Barnes and Noble, Target, and Google play. 

Kevin Curry’s platform proves to be an inspiring perspective in the fitness spectrum. With a mix of tips on wellness and recipes in order to accomplish a better lifestyle, it is clear that Fit Men Cook has evolved into a well-known brand on the digital platform community. Make sure to bring an apron and be ready to get your hands dirty with this content creator’s videos that will surely make your appetite grow. 

Previous
Previous

Indie Content Creator: Jenn Im’s Evolving Perspective

Next
Next

Indie Web Series: Minus One