Indie Content Creator: Jenn Im’s Evolving Perspective
Experiences in life result in circumstances that can shape a person in different ways. It seems a rarity the opportunities we get to reflect and look back at where life has taken us when we decide on what to do with each lesson obtained. Content creator Jenn Im takes us on this journey by inspiring us with her personal and professional growth in the digital platform community.
Im presents a varied platform that has evolved from a passion for fashion to self-care and lifestyle advice. These are presented through various forms including vlogs, advice, collections, routines, and collaborations that make her content both interesting and inviting to viewers. Other videos present varied recipes that Im creates, which strive to showcase homemade and healthy meals for her community.
Our creator’s chronicles can last from 7 to 30 minutes depicting the different topics with simple and effective editing that accomplishes an appealing interactiveness for anyone watching. All videos hit the professional marks in terms of quality and how informative our content creator strives to be. This has prompted no less than 1,000,000 views in Im’s platform, which started in 2010.
This last quality is crucial to our content creator’s success in the YouTube community, as it marks 10 years of Im creating content for her main platform. The milestone also helps resemble the most interesting feature in her channel, which is the constant evolution of content reflected out of Im’s growth in perspectives in both the personal and professional aspects of her life. Without taking away the fashion element in her brand, which serves as her base, Im has smartly incorporated reflections on body image, journaling, and advice in efficient ways.
In what is one of her most popular videos, Im reflects on her journey with 29 lessons for her 30th birthday. The video, which has prompted over 89,000 likes, depicts the most important moments of Im’s career including finding her passion, falling in love, and her addiction to alcohol. Im also does not shy away from showcasing her worst moments in order to get the message across, which has resonated well with her followers.
Jenn Im started her brand by launching Clothes Encounters with her friend Sarah, which was heavily based on fashion tips that ranged from hauls to looks. Im eventually branched out solo in her content with 767 videos and 286,000 subscribers. The LA-based content creator also has established her brand in other popular social media platforms such as Instagram, Facebook, and Twitter, which has garnered her partnerships with well-known brands such as Nintendo, belif, and Sulwhasoo, among others, along with makeup collaborations including a collection with ColourPop cosmetics titled Jenn Ne Sais Quo in 2016.
Staying true to her fashion roots, Im also has expanded her brand with her clothing line Eggie, which strives to present affordable and unique styles for people to exhibit their true selves. Launched in 2017, the clothing line presents a varied collection and has included collaborations with fellow YouTubers such as Jessica Vu. The brand has also presented a Disney collection, which presents clothing with and inspired by well-known Disney characters.
In a mix of evolution and staying true to the times, Jenn Im manifests being a consistent content creator in the continuously popular social media frenzy we live in. Im’s channel proves to be inventive in adapting to the important topics that shape a time, without losing sight of the audience that has grown with her. Check this content creator out, as she is sure to present a varied palette of shadows with her ever-changing adventures.
