The View: The4thKen using hair to Uplift men’s confidence
From reshaping hairlines to reshaping perceptions of barbering, Philadelphia's The4thKen has transformed more than hairstyles. Kenneth Carruth IV, known online as The4thKen, is a YouTuber who focuses on men’s hair. He is known for his videos about hair care routines, styling tips, and product reviews, to teach people how to take care of their hair. His growth as a creator shows how skill and an ability to market yourself can help you as a content creator. His videos include tutorials for various hair types and guides on how to maintain healthy hair.
Handle: He posts on YouTube under the handle @the4thken. His Instagram handle is @the4thken, and his TikTok is @the4thken. He also has a Facebook account, and Amazon Page where he shows products he recommends.
Series: Carruth has many series on his YouTube channel, but his most popular series is his hair tutorials in which he gives tips on different types of hairstyles, and his transformations where he shows before-and-after haircuts while he explains the hairstyling process.
Creators: The4thKen channel is run by Kenneth Carruth IV.
Platform: The4thKen mostly posts on YouTube, but he also regularly posts similar content on his TikTok account. He is a member of the School of Barbering an online course that teaches students both how to cut hair, and how to turn those skills into a lucrative content creation career.
Genre/Genres: Carruth’s videos fall under the Beauty and Educational genres.
Subscribers/Followers: Currently The4thKen has 511K subscribers on YouTube, 84K followers on TikTok, and 95K followers on Instagram.
The4thKen is a content creator and barber based in Philadelphia whose videos center around men’s hair. Kenneth Carruth IV shows the art of barbering and how it can transform people’s lives and how they view themselves. Beyond hairstyling, he provides resources for aspiring barbers through personalized training and online guides. These focus on mastering barbering techniques, leveraging social media to grow a business, and understanding digital marketing strategies.
Content creators who focus on men’s beauty or appearance are rare, so It’s refreshing to see a creator who focuses on uplifting men’s confidence in such a positive and empowering way. While Carruth's YouTube videos might include clickbait titles, when the video starts you see an engaging and positive video that leaves you feeling fulfilled. The4thKen’s content radiates an inviting vibe. His blend of humor and relatability, helps him deliver practical advice that makes learning both enjoyable and informative. His passion for barbering is infectious, allowing him to attract both industry professionals and casual viewers. He champions authenticity and confidence, motivating his audience while providing tips in a fun and encouraging way.
One of his most popular series is his transformation series, in which he shows clients who struggle with their hair, and he showcases the entire process from start to the finished look. As he goes through the haircut he shows the process step by step.
In "Can You Help Me With My Hairline?" MAKEOVER Transformation, The4thKen helps a client restore his hairline. The video begins by showing the client’s "before" condition, showing uneven areas of his hairline. He explains his techniques and the uniqueness of the client’s hair. The final reveal shows the after, with the client looking more polished. His work is a way to empower others, which resonates with viewers on a personal level. The transformation shows the power a haircut can have over self-esteem and confidence.
One of his most popular tutorial videos is How to SHARPEN Your Trimmer Blades & Make Them HIT like Will Smith. The video shows methods for enhancing the use of trimmer blades. Viewers will learn how to identify common blade problems. Viewers can learn how to utilize sharpening tools and properly align the blades for accurate results. The video stresses the importance of safety and shares tips for achieving professional-quality outcomes through at-home maintenance. This tutorial is useful for barbers and fans looking to change their hair.
Currently, The4thKen is a co-founder of a skool course with other hair content creators David Escamilla, and Locusts. The course is 250 dollars a month with 460 members. The course, School of Barbering focuses on teaching students how to reach a 6-figures salary with content creation. The School of Barbering joined the skool on March 25, 2024. The steep price of 250 dollars a month is enough to stop potential students, however claims that the course is worth 15k might attract interest.
“This isn’t for those who aren't ready to put in the work. This is for those ready to dominate their market, elevate their craft, and create a future beyond the chair.”
Students are promised access to the content creator teachers, and weekly coaching Zoom calls.
The4thKen stands out for his unique and empowering blend of content. He doesn’t just provide free haircuts to those in need but he encourages others to achieve the best version of themselves. His goal is to help barbers grow their businesses by teaching them not only how to style hair but also how to leverage those skills for business success. Audiences seeking solutions to their hair dilemmas or guidance on content creation will find his offerings both fun and enlightening. Utilizing media platforms like YouTube and TikTok, he showcases haircut transformations to appeal to a diverse audience. By prioritizing high-quality visuals he has effectively built a following. His videos resonate with barbers, grooming fans, and people who just want to see a positive before-and-after video.
