Indie Content Creators: Weylie Hoang Wears Many Hats
In the realm of content creation, it is not uncommon for a creator to condense their focus to a single, specific genre. Lifestyle YouTuber Weylie Hoang’s channel contains more than five. Interestingly, if you were to scroll backward in time through her videos, this multifaceted approach to the lifestyle genre proves itself to be present from the very beginning.
Hoang’s early content mostly consists of 8-15 minute videos. These include make-up tutorials, skincare routines, and even relationship advice. Over time, this content would expand even further, including cooking videos, Q&As, and more informal YouTube vlogs. Additionally, there are hundreds of episodes of vlog content to be seen on WahlieTV, a channel that chronicles Hoang’s relationship with her boyfriend and is also nearly a decade old. WahlieTV currently has 462K subscribers, while the main channel has 1.72 million subscribers.
One element that can be seen as a key behind Weylie Hoang’s success as a content creator is the wide range of content she produces. By deftly balancing the variety of content on her page, Hoang smartly makes her channel accessible to a wide range of audiences with varying interests. A subscriber who is interested in the topic of cooking might not be the same subscriber who is looking for relationship advice. However, the likelihood that both people would be subscribed to Weylie Hoang is much higher because her YouTube channel has plenty of both.
But the most important piece behind Hoang’s combination of Lifestyle genres involves the way she interacts with her audience. She often discusses topics that are specific to her own coming of age, but also relevant to many young women. These topics range from dealing with body insecurity to managing your menstrual cycle to fitting in at school. By connecting directly with her audience and speaking to their personal experiences, it is unsurprising that Hoang has been able to build such a dedicated following. After almost a decade of building an online following, Hoang has positioned herself as a kind of a jack-of-all-trades in the category of lifestyle content. In this ever-changing media landscape, the kind of organic growth that Hoang’s channel exemplifies not only fosters creative freedom for the artist but produces dedicated longevity for the state of the channel itself.
