Indie Content Creators: Unboxing Lamarr Wilson
In the world of unboxing videos, Lamarr Wilson consistently provides a unique and entertaining viewing experience. With eight years of content under his belt, nearly 2 million YouTube subscribers, and nearly 1 million followers on TikTok, saying this content creator is impactful would be an understatement.
When scrolling through the videos of Lamarr Wilson’s channel, one notices that a great majority of them are unboxing videos ranging from 5-10 minutes long. In a typical unboxing video, the YouTuber unboxes a product that they purchased, or were sent, and evaluates the contents of said product. While the premise may be simple, the unboxing video has become a cultural phenomenon that not only involves curious audiences interested in seeing what products others are getting but the companies that make those products as well. The unboxing video has become a lucrative genre of content for many influencers, specifically because companies have a direct incentive to reach captive audiences, and because the unboxing video directly showcases their products in detail.
Lamarr Wilson specializes in unboxing gadgets and fan paraphernalia, using his exuberant personality to keep the audience engaged. It is not uncommon for Lamarr to be directly sponsored by the company providing the items in the box, and this allows him to add additional content related to the sponsorship without stepping into any copyright issues. There is often a theme for the unboxing. Occasionally, Lamarr will even perform the unboxing in a specific costume relating to the theme, turning the unboxing into much more of a ceremonial performance.
While it is true that the unboxing video is Lamarr’s primary genre, it is important to note that he also makes and explores other kinds of content on his channel. This includes longer-form videos that review different streaming services, as well as taste-testing videos, specifically for Oreo and cereal products. The taste-testing videos are very similar to the unboxing videos and there are more of them, while the reviews of streaming platforms are less frequent. Most recently, Lamarr has placed a heavy amount of focus on creating YouTube Shorts of his unboxings. If you have an interest in uncommon Nintendo, Xbox, Apple, Marvel, DC, and other pop culture-related products, it is very likely that Lamarr Wilson shares your interest and has reviewed some products first-hand on his YouTube channel.
