Indie Content Creators: Fung Bros. An Innovative Brotherhood
Diving into a new culture continues to be an interesting pursuit thanks to the tools that social media has granted us in this generation. It is often confirmed that the more accessible discovery of new foods, styles, and cultures appeal to many audiences rather than learning it from a textbook or a magazine. Fung Bros. shine as a prime example of this with their work.
The duo, composed by brothers Andrew and David Fung, showcase an immersive platform in which they strive to discuss and educate audiences on Asians and Asian-American topics. The brothers explore their culture in food, fashion, comedy, and music. They also don’t shy away from bringing their perspective into more serious topics like Asians in America, or the ups and downs of their favorite businesses.
Fung Bros. present high quality content in all their videos. Each format is adapted precisely depending on what the brothers discuss, which range from documentary style videos of their favorite places to podcasts with friends discussing the latest in their culture. This prompts the channel to be interesting as every video that comes out varies from the one before.
It is no surprise that their multiple content has created a strong community for Andrew and David. Videos lasting from 8 to 30 minutes, depending on the theme, are posted every Monday and Thursday. Their platform, composed of 844 videos, currently counts with 2.09 million subscribers with no less than 537k views.
Their start in the digital platform community consisted of rap songs about food, which prompted many successful music videos in their channel. These have become popular tributes among their audiences as the song's references can range from Boba Tea to the 626 Night Market in Los Angeles. They released an album titled “Make It In The Motherland” in 2016, which can be streamed for free on SoundCloud.
This has led to the brothers becoming prominent outside of the digital platform community as well. In 2015, Andrew and David made the jump to the TV screen with their own TV food-travel show “What The Fung?” on the FYI Network, becoming one of the first shows ever hosted by two Asian Americans. Fung Bros. have also been highlighted in the New York Times, NPR, The Travel Channel, and Cooking Channel.
They were also heavily displayed when Andrew and David started making videos about Jeremy Lin, who became the first Asian American to win a NBA championship. Shortly after Lin first signed with the Golden State Warriors, the brothers released a short film titled “The Jeremy Lin Effect”, which drew over 1.1 million views when released in 2012. This led to a successful second and third part, written and performed by Andrew and David.
The duo grew up in Seattle and were captivated by hip-hop, comedy, sports, and food from a young age. During these times the brothers faced a struggle as their wishes to be involved in entertainment were in discordance with their traditional parents. They eventually moved to Los Angeles to pursue careers in stand-up and Youtube.
Andrew and David have proven to be more than successful. By reaching an audience by openly discussing their culture, the brothers have proven to be a prominent brand in social media. They have a successful following with 74k on instagram and 20k followers on twitter. Currently, they also create content in three locations: Seattle, Los Angeles, and New York.
This doesn’t stop the brothers from visiting other countries in their food-travel vlogs. Some include the Philippines, Hong Kong, China, and El Salvador. This has helped Andrew and David go above and beyond in terms of what their purpose with their brand entails.
The Fung Bros. have proven to be a trailblazing force in the YouTube community. Their purpose ties along with a string of consistent chronicles that open up a safe place for sharing knowledge in an innovative way. With all the success that Andrew and David Fung have had in the last couple of years, it’s hard to not keep craving all of the creativity that this duo has to offer.
