Indie Content Creators: De’arra And Ken A Dynamic Partnership
Many relationships showcased on digital platforms tend to give us an insight into some creators' relationships. Some “youtubers” decide to vlog their lives, while others stick to more simple videos by answering questions to satisfy the never ending curiosity of their audience. The constant evolution in De’arra Taylor and Ken Walker’s platform has become a game changer for their content.
The couple launched the channel De’arra and Ken 4 Life on December 11, 2014. The duo successfully capture their audience with a string of different videos, with their goal being to demonstrate to the world how to do a relationship right. The relatable content makes it for an energizing watch as the pair share a dynamic that leaps out of your screen.
Composed of a simple format and little editing, De’arra and Ken confide in fan suggestions for videos that display challenges, cooking, story time, and Q&A videos. Their popularity soares on the competitive format in which they pull practical jokes on each other on camera. This has caused their followers to be more invested with the duo encouraging them to take sides by being a part of Team Ken or Team De’arra.
The latter are the couple’s most elaborate videos in terms of setting, equipment and props used for their execution. From breaking up to scare pranks, De’arra and Ken accomplish to bring back followers to the days of when pranks shows were a hit on our tv screens. All videos under this category have no less than 3 million views.
Their popularity has created a devoted following with viewers admiring all aspects of their relationship. The channel currently holds 6.06 million subscribers with 254 videos. These are regularly posted every month and can range from 7 to 30 minutes depending on the subject or scale of what they present.
The pair met in 2014 and are based in Atlanta, Georgia. After dating for some time, De’arra decided to start posting pictures of each other on social media. This sparked an increase of 60,000 followers on Taylor’s Instagram page, which led to the next big step in developing their brand.
This has led to the creation of another YouTube channel titled Vlogs by DK4L. This platform serves as an extension of the couple’s daily chronicles with no pranks or challenges involved. It currently has a firm standing with 2.84 million subscribers and 325 videos.
It seems that the secret to their success relies on the likeability and truthfulness to their relationship. After 5 years of dating and documenting their life online, the couple got engaged in Greece while on vacation. In the emotional video, Walker presents highlights of their romance and his elaborate plan for the proposal.
Their standing in the digital platform community has resulted in De’arra and Ken branching out in other areas. Taylor and Walker have starred in Tyler Perry’s Boo 2! A Madea Halloween and the reality YouTube web series Fight of the Living Dead, which showcases an attempted 72 hour survival in a simulated zombie apocalypse. The couple have also had their videos featured on The Today Show and will perform and create original shows for BET Digital, as part of the recently announced Viacom Digital Studios.
With a variety of videos that peel off the different layers in this relationship, these content creators invest the most they can into every one of their chronicles in order to bring joy to their followers. If you are looking for a fun time and love in the YouTube era, De’arra and Ken’s channel is the right choice for you.
