Indie Content Creators: Bethany Mota’s lively customs
The YouTube community has become an ever-growing space for well-known creators and their distinctive platforms. This has paved the way for new creators to showcase their creativity in a variety of areas displayed on this digital platform while helping more established creators adapt and evolve in their content. Content creator Bethany Mota serves as an example with a mix of lively customs that are sure to peak your interests in this familiar community.
Mota’s content has been well received and known ever since she launched her YouTube career in 2009. With a variety of lifestyle and DIY videos that range from last-minute Halloween costumes to daily routines for her viewers, the channel also presents recipes, tutorials, and Q&A sessions that shed a little light on Mota’s life. The platform also mixes in hauls and popular challenges reflected throughout the YouTube community.
The presentation of Mota’s videos aims to reflect a fun and upbeat feeling for viewers. This is accomplished thanks to good editing techniques that impact the flow of the videos in an effective way. The rest is simple, as it falls into our content creator’s hands, and the positive energy showcased throughout each video that is published for her community.
Though more sophisticated and adjusted, the good thing about Mota is that she continues to use the same formula seen in her old videos with two or three tweaks that make it appealing for new and old audiences. This is also showcased throughout her simple and different intros, which change from time to time depending on the video presented. The change in style is also a good reflection of adaptation for our content creator who started launching videos when she was 13 years old.
It also must be noted that Mota’s content has been consistently reworked and adjusted throughout the years. This is a feature that is constantly mentioned throughout different comments in recent videos by her community, who express how much they miss her old videos. This decision in part is due to Mota announcing in 2017 in an essay for Cosmopolitan magazine that she was stepping back from social media, as it had started to take over her life in a negative aspect.
Mota currently has published 69 videos on her main platform with each ranging from 5 to 16 minutes depending on the content presented. The videos have garnered a great response with no less than 4,000,000 views from her followers. This has helped Mota branch out in different areas as a public figure by collaborating with other brands, as well as showcasing her talent in the music and dance industry.
Her success spawned collaborations with known companies such as Forever 21 and J.C. Penny. Mota also released a line of clothes, perfumes, and accessories with Aéropostale, which finalized in 2013. The collaboration was focused on Mota and her relationship with her fans with the creator basing her designs on different ideas handed out by her supporters.
In other ventures, Mota released a single in 2014 titled “Need You Right Now”, which debuted at number thirty in the Danish record chart Tracklisten. This prompted collaborations with other known YouTubers such as Kurt Hug Schneider, who is well-known for the creation of innovative cover videos on the platform. It also inspired Mota to share music of her own when in 2015 she wrote and released “Be Who You Wanna Be” on her YouTube channel.
She has also appeared in various television shows such as Project Runway and season 19 of Dancing with the Stars, where she partnered with five-time champion Derek Hough and ended up in 4th place. Mota has also worked with UNICEF Kid Power as a brand ambassador and speaker as part of National Bullying Prevention Month. This prompted her to release a memoir in 2016 titled Make Up Your Mind: My Guide to Finding Your Own Style, Life, and Motivation!, which garnered a good response from her followers.
Mota is currently focused on her new jewelry line titled Atom&Matter, which presents a line of accessories including necklaces, rings, earrings, and bracelets inspired by her favorite styles. The project is a collaboration between Mota and former Tiffany and Co. designer Yunjo Lee for the execution of the everyday pieces with recycled materials. Mota has also teamed up with the organizations Step Up and Pratham, which receive a donation for every purchase made.
Bethany Mota has shown throughout her career in the digital platform community an evolution that goes hand in hand with both her professional and personal growth throughout the years. With a mix of positivity, simplicity, and uplifting content, Mota is sure to catch your attention in the digital platform community. Don’t miss out on what comes next for this lively entrepreneur and her non-stop ventures in and out of the YouTube spectrum.
