Indie Content Creator: M. Brandon Lee’s 'This Is Tech Today' Exemplifies The Resourcefulness Of The Internet
The future is now and advancements in technology are what brought us here so fast. Because the modern climate is highly conducive to creativity, we’re constantly faced with new inventions that enhance our lives by making it easier and more enjoyable. This, however, can be overwhelming given the snappy pace at which technology operates — navigating the innumerable gadgets and devices being released, modified and taken out of circulation requires a degree of knowledge not everyone possesses.
This is precisely where M. Brandon Lee steps in. His YouTube page, This Is Tech Today, is a prime example of just how resourceful the internet can be and why we no longer need traditional forms of media to understand the world around us. Content creators today cater to general needs, and understanding the latest tech goods is arguably the most important among them. If you’re unsure about a product before purchasing it, which you should be because the most advanced ones are usually expensive, it’s always a good idea to look it up first. That’s when experts like Lee show up on the other side of your screen with all the information you need to feel secure about an investment.
This channel is a part of the Rice Bowl Media network, which includes different branches of the This Is Tech Today brand such as a live stream page as well as one devoted to ASMR. Lee, who has 15 years of experience as an audio engineer, is the mastermind behind this entity. With 262K subscribers on his main page, he has accumulated nearly 25 million views — the disparity between his followers and overall engagement suggests that even if people don’t opt to have his content on their feed, he is still providing an essential service that people look up regardless. Most people are drawn to professional feedback before spending money on something rather than taking a shot in the dark, and the demand for Lee’s output, at least for now, is only increasing.
The precision and attention to detail with which Lee approaches technology is evidence of his knack for the job. The above video alone demonstrates this — it is chopped up into 24 different sections, all geared toward showcasing the best and worst of four Bluetooth headphones. Though this is essentially a review, he gets creative with it by highlighting the comparative differences between each of them. He does so by trying out a range of different sounds across all four headsets, putting to test their unique features and contrasting them with one another. By putting it all out there, viewers are left with the option to decide what’s best for them; he doesn’t make that decision for you.
Another noteworthy feature of Lee’s work is how articulate his dialogue is. He conveys himself with an elegance that is tough to turn away from — to hear a track described as a “brick wall of sound” makes you want to continue watching and understand exactly what he means by that phrasing. We listen to music with him while he walks us through the experience of hearing it through the product at hand. His body language and delivery are easy to get used to because he is basically providing his audience with a sense of comfort by letting them make the best decisions for themselves. Over the course of this video, he addresses everything from design to quality to adaptability, among several other things.
The channel’s bio acknowledges that “Technology is embedded in every part of our lives changing the way we work, play, interact, create, and live.” By observing it from all these different angles, Lee is able to add flavor to his material rather than putting out dry, straightforward reviews. He focuses not only on technological goods but their surrounding ecosystem as well. He talks about smartphones, batteries, watches, earphones etc., in different contexts and scenarios, which allows him to cover multiple ends.
Travel, for example, creates a setting where the use of technology isn’t the same as when we’re at home. Hence, he devotes an entire episode to a tech travel backpack. This way, he is able to explore convenience, comfort and overall practicality for those on the road. Like his other videos, this too is divided with immense discipline into 41 parts that give viewers a comprehensive understanding of the devices best suited to nomads.
Though Lee is, in simple terms, someone who reviews the latest in tech, he does so with an informal creativity and vigor that only strengthens his reliability. From scrolling down his playlists, it becomes clear that he categorizes most of his content based on products because the majority of his content is reviews. Occasionally, though, he tries new things. Among his many video bundles are critical and speculative series such as “The Huawei Ban Explained,” “The Ups and Downs of Apple” and “The Decline of the Smartphone.”
M. Brandon Lee’s most important trait is that he does everything with conviction, which will always attract a trusting and loyal audience.
His YouTube page says the following: “We want to explore the technology of today to give us a better understanding of our tomorrow.” It’s safe to say that he has lived up to his mission statement time and time again.
