Indie Content Creator: Jelian Mercado's encouraging life story
It’s hard to strive away from the picture perfect family scenario implemented for years in our society. Most stories we see depicted in real life and on screen feature the well known household of a mother, father and their children. While this depiction has shifted into a more broad perspective in the media and life, Jelian Mercado is a content creator that has been making her mark in the past couple of years with her empathetic situation.
Mercado presents a variety of videos in her platform that range from well known daily vlogs or routines, while also aspiring to create a positive atmosphere in showcasing her life as a Puerto Rican single mother. In her chronicles of her daily life, Mercado is consistently open to showing achievements and advice gained through her experiences. She also does not shy away from presenting herself in her worst moments in order to be able to have an honest conversation with her followers.
This is a quality that really makes Jelian Mercado’s platform riveting. The raw nature of her media stems from Mercado starting her channel in 2009 by chronicling her struggles in the midst of her pregnancy at age 18 and consequently her decision to raise her son by herself. This has led to the platform becoming a sort of sanctuary for our creator, as a place she can confide her feelings to the audience that is watching her.
The execution of her videos are simple, fun, and open, as Mercado is not afraid to show her true identity in her platform; This is a quality that catches your attention as soon as you engage with her content. Probably the best aspect of Mercado’s video is the positive impression that she brings along with her family members and dog, Ginger. The channel currently comprises a total of 295 videos. Mercado’s videos can last from 9 to 30 minutes depending on the content presented. Each video contains little to no editing with fun sounds or pictures that add to the already entertaining chronicles in her life. This has led to no less than 354,000 views in the recordings which are published almost daily.
The platform’s most acclaimed video consists of Mercado having an honest conversation with her audience about her sexuality. In the five minute video our content creator sits down and shares with her followers how hard it has been to come out as bisexual to some family members, including her mother, and what repercussions have come from followers who already had an idea about her new relationship through her “vlogs”. The video gained over 45,000 likes and praise from many followers who feel identified with Mercado and her situation.
This has prompted Jelian Mercado’s brand to expand with over 1.07 million subscribers on YouTube. Her following has also grown in the social media spectrum with 177,000 followers on Instagram and 47,200 followers on Twitter. She also has garnered a hefty group of 77,200 followers on TikTok by creating more comedy videos.
Mercado has also branched out to create her own merchandise, including the creation of face masks with the quote “bye ugly”, which serves as the closing statement expressed by her son in the majority of her videos. This has come in hand with collaborations with well-known brands in her platform. Companies such as Casetify, Native Deodorant, and Shein have supported some of Mercado’s videos through sponsorships in order to get audience members on board with their brands.
Jelian Mercado’s journey proves that with a fighting spirit we can all get through even the toughest of times. Mercado’s story continues to be one to watch in the digital media era with a strong gainfulness and relatability that will speak volumes to the modern audience. Be sure to not miss out on this true superwoman’s content and continuing power.
