Demos: NBC Tackles Competitors, YouTube Controls Streaming

Broadcast: October was a great month for broadcast TV viewership numbers with NBC taking off with an average P2+ audience of 4.9 million for this month. This viewership takeoff is due in part to various football events like Sunday Football Kickoff which had an audience of 17.635 million viewers in October. CBS and ABC tied in average P2+ audience numbers both with viewerships of 4.3 million. ABC had great viewership numbers due to the audience that watched Sunday and Monday Night Football with 13 million and 7 million viewers respectively whereas CBS’s viewership was due in part to the 7.2 million that tuned in to watched 60 Minutes. FOX experienced an average P2+ viewership of 2.7 million. Finally, The CW saw a P2+ audience viewership average of 432,000 with its most viewed program being the NASCAR Xfinity Race that received an audience of viewership of 755,000. 

Cable: Cable saw some pretty average numbers compared to other months this year where BET led this month in average P2+ viewership once again with 228,000 with the help of Sistas which had a total viewership of 731,000. The Weather Channel was a close second this month with an average viewership of 612,000, followed by OWN with a viewership of 76,000. The Magnolia Network followed close behind with an average viewership of 74,000. Justice Central had an average viewership of 52,000, with BET Her having an average viewership of 35,000. Finally, Cleo TV and Comedy.TV both had an average viewership of 8,000. 

Spanish Language: Spanish Language programming received a normal month for viewership overall, with TUDN receiving an average viewership of 49,000 thanks in part to Liga MX receiving a total audience viewership of 95,000. Universo received an average viewership this month of 32,000 due to Fútbol Estelar Chivas receiving a viewership of 82,000. GalaNovelas received 6,000 viewers for their average P2+ programming, followed by BelN Sports en Español receiving a viewership of 2,000.

Streaming: For September, streaming made up 41% of all TV watched during the month, according to The Gauge by the Nielsen Report. Coming out on top of streaming services used by audiences is Youtube with 10.6 percent of this month's viewership and made up for 25.8 percent of total streaming viewership. Netflix accounted for 7.9 percent of all TV watched, trailing behind Youtube once again as these two streaming services continue to trade for the top spot. After Netflix, Amazon Prime Video accounted for 3.6 percent of TV watched, which was an increase from last month of half a percent. Disney+ and Hulu practically tied this month, with a 2.5 and 2.4 percent of television watched, interesting because these two services are interconnected through a Disney+ subscription. Tubi and the Roku Channel received 1.6 and 1.4 percent of the TV audience.