Demos: CBS Leads The top Broadcast, Viewership, BET Rules Cable
BROADCAST: May carried a collective weight for the entertainment industry as major sitcoms came to an end and some heavy hitters were canceled. Across P2+ audiences, CBS led the pack with an average viewership of 4.388 million. CBS’s top watched program was Young Sheldon, which saw an increase of 150% in viewership for the series finale. On the opposite side of the broadcast world, The CW’s top show, Walker, was recently canceled after four seasons. The network averaged 350,000 viewers between May 9th and May 20th. The 12-season-long Chicago Fire carried its share of weight at NBC, with the network averaging a total of 2.932 million viewers. World News Tonight with David Muir led in viewers for ABC, while The Masked Singer led for FOX.
CABLE: Within the cable sphere, BET led its competitors with a whopping average of 166,000 viewers. The station's highest viewership was for its Movie Of The Week segment. Despite a 23% decrease in viewership, the program held on to an audience of 199,000. BET Her experienced similar statistics as BET, with their top viewed series, Sistas, experiencing a 28% drop in viewership. Meanwhile, the Magnolia Network averaged 119,000 viewers. Its most-viewed program was The Established Home, which saw an astounding 107% increase in viewership for a total of 253,000 viewers. Cleo TV averaged a relatively small viewership of 7,800, which was led by its top show, Just Eats With Chef JJ. On the other hand, The Weather Channel averaged over 90,000 viewers. On OWN, Love & Marriage: Huntsville led the station with an average audience of 268,000 viewers; however, the series experienced a 17% decrease in viewership this month.
Spanish: The sphere of Spanish-speaking television also dominated in its respective audience trends. Telemundo averaged a whopping 1.149 million viewers, with top programs like Casa de los Famosos garnering 2.102 million viewers, a 29% increase in viewership. Furthermore, of the top five shows on Telemundo, only one series’ viewership decreased. Univision and Unimas found similar success. Univision received an average of 732,000 viewers, while Unimas averaged 357,000 viewers. Unimas’s top program was Enamorándonos, which saw an increase of 4% for an average of 457,000 viewers. For Univision, the top series was Gallo de Oro with an average viewership of 1.309 million, a 7% increase in viewership.
Top Ten Streaming platforms (Percent of Top Ten Series Watched)
STREAMING: During April, Netflix dominated their streaming competition, with six out of the top 10 projects from the platform. The success of the new series Baby Reindeer propelled the company to possess 52.9% of the total minutes watched among the top 10 streamed series. Despite being the most popular series on streaming, with over 15% of the total minutes watched, Fallout is the only series by Amazon Prime to appear on the top 10 list in April. Notably, HBO Max and Peacock both failed to appear in the list at all. Paramount Plus’ partnership with other services such as Netflix and Hulu proved successful for all parties — it received nearly the same viewership as Prime. Disney+ found success as well, with Bluey sitting at the No. 2 spot, resulting in the service receiving 14.1% of the audience.
