Demos: ABC Soars Over Competitors, BET Continues To Rule Cable
BROADCAST: August was a solid month for the entertainment industry. Across the major broadcasting channels, ABC jumped over its competitors in terms of P2+ audiences with a staggering average primetime viewership of 3.712 million thanks in part to the Democratic National Convention coverage on the channel which saw an audience increase of 32% during the days that the event took place from August 19th to the 22nd. NBC is a close second with a primetime viewership of 2.661 million tuning in to watch the Nightly News with Lester Holt which held the top seat for NBC’s programming. 60 Minutes Presents is CBS’s most dominant show on air right now with the network averaging 2.602 million viewers, while FOX’s most watched items include the NFL Preseason Pre-Kick and Preseason Games. Finally, the CW brought in an average viewer base of 330,000 during primetime with shows like Totally Funny Kids.
CABLE: In terms of cable, BET remains on top, with an average primetime viewership of 210,000 with the series House of Payne which brought in a total audience viewership of 308,000, which is about 1% up from last month. Magnolia Network received a viewership of 149,000 with Beachfront Bargain Hunt: Renovation bringing in a total viewership of 205,000, an increase of 10% from last month. Justice Central saw an increase of viewership this month with 114,000 with its star show being We the People with Judge Lauren Lake with an audience of 28,000. OWN saw a drop in viewership this month by about 14% with audience viewership at 93,000. Similarly, The Weather Channel experienced a drop in viewership numbers by 11% with their current viewership being 81,000. The audience of BET Her has shrunk this month from what used to be an audience of 43,000 to 27,000 with their most popular show, Sistas, still holding the lead with an audience of 264,000 total. Finally, Cleo TV is at a relatively low 11,000 average viewers, and Comedy.TV follows closely behind with 10,000 viewers during primetime.
SPANISH LANGUAGE: Spanish-speaking television performed lower on average this month than in previous months with the average viewership for Telemundo dropping to 783,000 with Top Chef VIP remaining as the dominant show on this channel. The previous most popular show for Telemundo was Casa de los Famosos which dropped by 65% in total viewership over the last month. Univision is the leader this month in terms of average viewership numbers, with their viewership reaching 991,000. Univison’s most popular show is Liga MX which was viewed by a total of 2,104,000. UniMas averaged 355,000 viewers, remaining fairly similar to last month's average. UniMas’s most popular show is still Enamorándonos with a total viewership of 512,000. Universio averaged a viewership of 46,000 for primetime. Their leading programming was their coverage of the Summer Olympics which garnered a total of 144,000 viewers.
Top 5 most watched streaming sites by %
STREAMING: During July, streaming made TV history for a second consecutive month where it dominated other viewing categories like broadcast and cable with streaming accounting for 41% of TV viewing for the month. Netflix remained dominant in streaming once again, holding onto 8.4% of the audience. Peacock’s coverage of the Summer Olympic Games at the end of July helped improve their audience viewership alongside the drama-filled Love Island USA, which bumped Peacock up to 1.5%. House of the Dragon on Max had a total of 4.7 billion viewing minutes in the month of July allowing Max to retain its 1.4% share over all of TV. Second place for viewing minutes goes to Bluey on Disney+ for a total of 4.3 billion viewing minutes, giving the platform its best score of 2.1% of TV. Finally, Amazon Prime is in a close third place with 4.2 billion minutes viewed for the fourth season of the superhero series, The Boys, solidifying Amazon Prime at 3.4% of total TV.
