Hard Numbers: Informative News Talk Show CNN Tonight dips into Low Ratings, with other Cable News Shows Stabilizing in Viewership
Fox
Contestant: FOX’s I Can See Your Voice began airing September 23. As of October 19, the show has a season average rating of 1.17 for the 18-49 demographic. The show has an average of 4.36 million viewers per episode but experienced an 8.33% drop in demographic viewership from the second to the third episode of the season. The season debut for ABC’s The Bachelorette earned a rating of 1.3 for the 18-49 demographic and had 4.76 million viewers. It had the second highest rating and second highest viewership for shows that same day that aired at 8PM, second to NFL Football over on CBS.
CNN
Informative: CNN Tonight with Don Lemon at 11PM received a low rating of 0.17 for the 18 to 49 year-old demographic on Friday, October 16, and had a viewership count of 1.311 million. Dateline NBC Season 29 Ratings for the 2020-2021 year were relatively low. The Thursday airings of the show earned an average rating of .40 for the 18-49 demographic and an average of 2.891 million viewers per episode, whereas the Fridays stats as of October 19 were average rating of 0.47 and an average view count of 2.782 million viewers per episode. For comparison, Season 28 of Dateline NBC averaged a .50 rating for the same demographic and earned an average of 3.52 million viewers. MSNBC’s ReidOut with Joy Reid has maintained relatively steady ratings, slightly dipping in viewership by -0.76 percent in the month of October. Outnumbered Overtime with Harris Faulkner has had a persistent audience of 1.5 million viewers per show during the 1pm time slot, despite trailing in viewership regarding key demographics, particularly women aged 18-54.
ABC
Docudrama: ABC’s Shark Tank scored above average stats on Friday, October 16. The sales demo rating for 18-49 was 0.6 and had 4.03 million views. For comparison, Season 11 of Shark Tank earned 0.70 average in the 18-49 demographic and an average of 3.89 million viewers. CBS’ 60 Minutes received a 0.4 rating on Sunday, October 18, and had a viewership of 9.095 million. 60 Minutes may have experienced higher viewership because of their episode featuring Dr. Anthony Fauci and President Donald Trump earlier this week.
Quibi
Streaming: Quibi’s Run This City has held a firm grasp on the Docuseries market in India, making the 19th percentile in the past month’s viewership. AppleTV’s Truth Be Told received an audience score of 72% off of 111 user reviews on Rotten Tomatoes but has taken a sharp decrease in demand of 21 percent, but still largely remains one of the most in-demand programs for the streaming platform overall. Red Table Talk, on FacebookWatch, has had over 15 million viewers following the release of their Jada Pinkett-Smith episode, as the program prepares to release an episode revolving around famous Latinx singer Gloria Estefan and her family.