Hard Numbers: ‘90 Day Fiancé’ Performs Well
Contestant: Over the first three weeks of May, Let’s Make A Deal 1 and 2 have performed similarly in the ratings. They both averaged 0.3 in the Women 18-49 demographic in the daytime broadcast rankings for these weeks. Let’s Make A Deal 1 averaged 2.441 million viewers in viewership, and Let’s Make A Deal 2 averaged a similar 2.774 million viewers. All these averages are lower than the year-ago numbers, but not by an excessive amount. In relation to other daytime broadcast shows, Let’s Make A Deal 1 and 2 have consistently ranked 6th and 7th over these weeks of May.
Over the past few months, Survivor 42 has averaged lower than its previous season, which aired in Spring 2020. That season averaged 1.48 in the demo and 7.63 million viewers, and Survivor 42 is currently averaging a 0.85 demo rating and 5.390 million viewers. This reflects a -42.58% demo change and a -29.36% viewers change.
Informative: NBC’s TODAY 3rd Hour has been ranking highly among other daytime broadcast programs, staying consistently at the 2nd and 3rd place rankings for the first three weeks of May. They have tied with shows like The Price is Right, The Bold and the Beautiful, and The Young and the Restless. Over these weeks, TODAY 3rd Hour averaged 0.4 in the Women 18-49 demo and 1.972 million viewers. It has been besting shows like The View and The Talk in the demo ratings.
The View fared well over the first three weeks of May. Over May 2-6, it produced the most significant week-to-week increase in viewers of any other daytime broadcast program, up +125,000 viewers. Consistently, it ranked 6th or 7th in the daytime broadcast ratings. Over these weeks, it averaged 0.3 in the Women 18-49 demo and 2.881 million viewers.
Docuseries: 90 Day Fiancé ranked highly out of the top 50 original telecasts over May, staying within the 1st and 6th place rankings. It has been ranking similarly to telecasts of the NBA playoffs, NHL playoffs, and NASCAR Cup Series. Over these four weeks, 90 Day Fiancé averaged 0.43 in the P18-49 demo and 1.745 million viewers.
Streaming: Bling Empire: Season 2, which follows its previous season in giving a glimpse into the lives of Los Angeles’ most wealthy East Asian and East Asian Americans, aired on Netflix on May 13th. It has ranked similarly to season 1 according to audience scores on Rotten Tomatoes and IMDb. Season 1 produced an audience score of 52% and a critic score of 90%, and season 2 so far has produced a 50% audience score. On IMDb, both seasons of Bling Empire garnered a score of 5.7/10 from 2.9K raters. This season remained in Netflix’s Top 10 list for the U.S. for 2 weeks. During its first week, it was the 7th most streamed show. During the next week, it was the 5th most streamed show.