Byron Allen Demands Advertisers Spend More With Black-Owned Media

Industry
Written By A Hot Set

Media mogul Byron Allen is threatening Madison Avenue with legal action if brands don’t allocate more ad dollars to Black-owned media. Allen has been sending letters of intent to brands and their agencies calling on them to shift a minimum of 2% of their budgets to Black-owned media or face legal action.

In this interview with Ad Age Remotely, Allen, the founder, chairman, and CEO of Allen Media Group, Entertainment Studios discusses how the ad world can better support minority-owned businesses and how brands should be considering these media companies as they head into the spring upfronts.

A Hot Set
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