Ad Age Remotely: Twitter Jumping On The Bandwagon That Is Gaming

A streamed video segment called Ad Age Remotely interviewed Twitter’s head of gaming partnerships Rishi Chadha. The conversation involves discussing how Twitter its brands can connect with gamer-culture. The two takeaways from this interview are that playing video games and gamer-culture have greatly expanded their influence due to the pandemic and Twitter’s efforts to be a part of that expansion.

Gaming has surged in popularity due to the pandemic. With people being stuck indoors and not being allowed to interact with others, many start looking for new ways to pass the time and connect with friends to combat loneliness and boredom. Gaming became so prevalent during the pandemic Esports even took the place of professional sports games when the respective franchises shut down due to the pandemic. Video games were already growing in their influence, but during the pandemic, their popularity skyrocketed.

Twitter has made great strides in gaming partnerships alongside the video game wave that surged during the pandemic. Twitter has reached out to all venues of gaming culture, such as the game developers like Riot Games, the gaming news source IGN, award ceremonies, festivals, social media influencers, and Esports teams. Revenue, reach, and innovation are the key verticals that Twitter focuses on when interacting with their gaming partners. Twitter considers their interactions through the mindset of two questions; how can we make our partners grow, and how can it be done while also conducting a business through the platform employing monetization?