Box Office: Las Pildoras, The Invisible Man, My Hero Academia
Last week, on February 21, the Spanish comedy, Las Pildoras De Mi Novio, released in 350 theaters. This film, about a man with multiple personality disorder that forgets his medications when on a trip with his new girlfriend, has been getting bad reviews. Yet, it has still managed to rake in decent numbers since its release. For the past two weeks, this film, directed by Diego Kaplan and starring Marco Antonio Aguirre and Pamela Almanza in lead roles, has been playing strong despite an average release. On the day of its release, it earned $417,176, with a decent per theatre average of $1,191. Its opening weekend culminated with a total of $1,396,140. However, after the weekend the growth dropped considerably, with the per-theatre average going as low as $162. This may be due to the terrible reviews it is receiving. Yet, over the next weekend, there was a slight increase in growth and at the end of 10 days, the total gross stands at $2,352,426.
A week later, this past weekend, the huge studio release The Invisible Man, released in 3,610 theaters. This is a science-fiction, horror film about a woman who believes she is being stalked by her dead boyfriend, that has received positive reviews from critics. Made on a budget of $7,000,000, the film, starring Aldis Hodge and Elisabeth Moss, had a strong opening weekend. The Universal Pictures release earned a total of $29,000,000, already tripling its budget and making it an instant box-office success. Currently, it is ranked at number one at the box office this weekend. Considering this process, it is likely that the earnings will continue at a similar rate for the next couple of weeks.
The same week also saw the release of the Japanese anime film, My Hero Academia: Heroes Rising. This superhero film, based on a Japanese manga series created by Kohei Horikoshi, had a wide U.S. release in 1,260 theaters. For an international film, this is a huge release. Directed by Kenji Nagasaki, the film released in Japan in December. In its domestic purview, in its native country of Japan, the film did really well, earning $15,104,115. Over the five days of its release in the U.S., the film amassed $8,482,448, with a fluctuating per-theatre average. The great reviews and positive response in Japan, has led to this box office success in the U.S.
Box Office Roundup: Now in its third week, The Photograph, has only earned around 4 million after its first week. The per-theatre average has been fluctuating but is still in a very low range, not going any higher than $482. The average reviews and low hype may be why this film has not taken off despite being such a big release. Eventually, at the end of its 17th day, the film has crossed its budget of $16,000,000, making it to a total of $19,637,755. But, the film will probably not grow much more, and thus the profit will not be too high, making the film a moderate success.
Bad Boys for Life is still running strong in its 7th week. This Will Smith-Martin Lawrence feature is not only getting rave reviews but is also dominating at the box office. The total has reached $194,153,385, and the film will probably still continue in theaters for at least one more week, despite the dropping per-theater average. Starting at a number one ranking in its first few weeks, the film still remains in the top 10 at the box office and will continue to remain so due to the film’s wide release and adequate marketing.