2024 BET Awards Advertising Comparison

The 2024 BET Awards ceremony gained 3 million viewers across 10 different Paramount platforms, including BET, Logo, Comedy Central, MTV, VH1, and Nick at Nite with a 0.70% advertising demo. This is a 10% boost from the 2.8 million viewership that last year’s ceremony received with a 0.61% advertising demo.

Paramount says the show this year scored its highest viewership in 5 years for 18-49 year-olds. The 2022 ceremony had 3.2 million views, 2021 had 1.7 million, 2020 had 1.6 million, and 2019 had 2.43 million. The ceremonies had a 0.68%, 0.69%, 1.0%, and 1.5% advertising demo respectively. This shows that advertising had decreased since 2019, but then had a turn-around for this year’s ceremony.   

On just the BET network, the awards earned nearly 2 million viewers with a 15% increase in 18-49 year-olds. For the red carpet live show and the encore airing of the ceremony, the BET Awards’ viewership had a 7% increase from last year’s 1.3 million to this year’s 4.3 million viewers.

The award show has also had a total of 10.5 million social interactions. This year, the total digital minutes watched on show day for BET Awards content increased by 12% from last year.